In this thought-provoking book, Barbara Katz Rothman delves into the fascinating parallels and differences between two significant consumer movements of our time: the food movement and the birth movement. Through a meticulous social analysis, Rothman traces the evolution of these movements over three major phases in the United States throughout the 20th century. With a keen eye for detail, she highlights the ways in which these movements have resisted industrialization, offering a nuanced exploration of their shared goals and distinct approaches. Rothman’s writing is engaging, insightful, and meticulously researched, making this book an essential read for anyone interested in the social and cultural history of consumer movements. By examining the complexities of these movements, Rothman provides a rich understanding of the ways in which individuals and communities have worked to reclaim their power and agency in the face of industrialization.